Let’s take a look at another effective MLM lead generation technique: Social Network Marketing.
Social Network Marketing absolutely works! It can be defined as participating in communities where your target audience hangs out so as to discuss news, opinions, share how-to’s, etc, with an end goal being generating MLM Leads for your internet network marketing business.
What NOT to do:
Spam is a major problem with online social networking sites. Many marketers are attempting to take shortcuts to increase lead generation and raise their SEO (search engine optimization) rankings by pitching products tactlessly, posting spammy invaluable comments with links, creating empty profiles, and on and on. So in reality, none of those things can be considered as marketing strategies with social media and should be completely avoided.
What TO do:
To actually be doing social network marketing, you’ll be participating in the discussions (not necessarily controlling them) and encouraging them (not necessarily creating them)–adding value to the community. Then if you’re successful, backlinks to your MLM Opportunity website or MLM Blog may be generated, content may be ranked and your messages may spread virally.
Mark Zuckerberg, founder and CEO of Facebook says it perfectly:
“Communities already exist. Instead, think about how you can help that community do what it wants to do.”
THAT is the key. Use social media for social marketing by contributing to the community and helping it do what it wants to do.
“Social marketing really requires understanding social networking etiquette first, because you have to build relationships and stay away from blatant over-promoting.
Geoff Livingston, CEO of a Medial Relations Firm, dubbed “local blogging guru” by the Washington Post and author of “Now is Gone,” gives an excellent summary of what it takes for proper social marketing:
“It’s a unique blend of networking skills (relationships); traditional PR skills (building goodwill), marketing skills (giving customers what they want), and customer service (delivering resolutions to issues). So ultimately, the best social media marketers understand all of these disciplines. It requires a convergence, making the jack of all trades suddenly and incredibly valuable.”
After understanding how crucial it is to begin with the fundamentals, let’s take a look at some of the tactics and strategies of social network marketing that will help set you apart from the crowd.
Help facilitate your ’social buzz’ by promoting your content to different functionalities of the social media platform, such as putting valuable content on blogs, groups, and forums.
Check out these 5 must read resources for some excellent personal branding tactics when using social media:
A Primer on Social Media Marketing Components and Tactics
How to Leverage Web 2.0 & Social Medial Sites to Market Your Brand & Control Your Message
100 Personal Branding Tactics Using Social Media
Part 1: What Exactly is Personal Branding?
The Importance of Personal Branding
Many will agree that social network marketing is about community-building, creativity, enthusiasm and requires a multi-tasking mindset. It’s so important to become heavily networked, yet maintain ongoing relationships and interaction and as part of your everyday routine.
Social network marketing is synonymous with community and successful social media marketers are seen as leaders. They need to keep current on the latest technologies in addition to buzz surrounding the products and services they’re trying to market.
Above all, however, social media marketers’ contributions to the community should be selfless and aimed at benefiting those within the community, and it’s a win-win for everyone.
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